NEW COUNTY TOURISM STRATEGY

With a 3.6% drop in tourism, Palm Beach County has adopted a new strategy to encourage tourism, wanting those all-too-precious dollars, and spending $10MM a year to get them. Three Bureau employees work out of state in New York, Washington and Atlanta seeking conventions, meeting, trade shows and general tourism. Using the new slogan, "20 distinct towns - one Palm Beach County," it is also keeping it’s old slogan, "47 miles of beach." The new marketing campaign will begin at the end of the month, stressing Palm Beach County as an international destination for more than the elite and wealthy who already come here and will feature “affordable affluence”. The Bureau hopes to entice more South Americans, but there are no direct flights to PBI, whereas there are to MIA. This area will be marketed as, "Delray Beach and Boynton Beach: The 'village by the sea' is a beach town with a traditional downtown 'main street' full of cozy bistros; Boynton Inlet provides a popular fishing area."